Visceral seems to be the word of the moment. It is freely used to describe any experience, for example a good film or a piece of music, that had an impact and the speaker often puts a fist to their solar plexus for emphasis.
I had a truly visceral experience at one of the comedy clubs in London recently, The Comedy Store. The show is a raucous form of entertainment for the over-18s and not for the faint-hearted or sqeamish. The artistes are butt-clenchingly crude, politically incorrect and really quite personal if you dare to sit on the front row. They are also side-splitting, so do hold onto your stomach and be prepared to maintain continence through activating your pelvic floor.